PackIt line include freezable lunch bag, lunch coolers to bags for wine, picnics, grocery, baby bottles and more. PackIt is the most innovative and easiest way to keep food and drinks chill anywhere. The bags are foldable and freezable that work just like a refrigerator on the go, continually chilling items for up to 10 hours. PackIt’s patented built-in technology which is the freezable gel which keeps items cool all day without ever needing ice packs. Just store the entire bag in the freezer overnight. Once the bag is frozen, its walls generate waves of cold air that chill your food and drinks from all sides. The best part is the bag can be fold up for compact storage in the freezer and ready to go anytime.